Mar 01, 2024  
2023-2024 Catalog 
    
2023-2024 Catalog
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HRI 235 - Marketing of Hospitality Services


Credits: 3

Studies principles and practices of marketing the services of the hotel and restaurant industry. Emphasizes the marketing concept with applications leading to customer satisfaction. Reviews methods of external and internal stimulation of sales. May include a practical sales/marketing exercise and computer applications.

Lecture Hours per Week: 3



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