Management - Marketing Specialization, AAS

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ACADEMIC PLAN: 212-02

CIP CODE: 52.0299

AWARD: Associate of Applied Science

LENGTH: 2 Years

Purpose:

The Associate of Applied Science degree in Management - Marketing Specialization curriculum is designed for persons seeking employment in merchandising and marketing occupations upon graduation. Employment opportunities include positions in the marketing field such as: manager/trainee, assistant manager, department manager, sales supervisor, customer service representative, display apprentice/trainee, advertising trainee, retail store owner/manager and media buyer.

Admissions Requirements:

Individuals are eligible for admission to CVCC if they are high school graduates or the equivalent, or if they are eighteen years of age or older and able to benefit academically from study at the community college, as demonstrated by assessment in reading, writing, and mathematics.

Program Requirements:

All students expected to complete the requirements for a degree, diploma, certificate, or career studies certificate must complete an Application for Graduation.

Courses:

The Program Pathway for Management - Marketing Specialization AAS is a resource for students that lists the following items:

The recommended order in which to take the program courses
Suggested course when more than one option exists
If the course has a prerequisite
Courses that may lead to a certificate (if offered in the program)

Please Complete Program Requirements in the Order Listed:

SDV 100 - College Success Skills Credits: 1
Health & Phys Elective - Health & Physical Education General Elective Credits: 1 ¹
BUS 100 - Introduction To Business Credits: 3
AST 101 - Keyboarding I Credits: 3
ENG 111 - College Composition I Credits: 3
AST 205 - Business Communications Credits: 3
ITE 152 - Introduction to Digital Literacy and Computer Applications Credits: 3
MKT 201 - Introduction to Marketing Credits: 3
ECO 150 - Economic Essentials: Theory and Application Credits: 3 ³
BUS 200 - Principles of Management Credits: 3
BUS 205 - Human Resource Management Credits: 3
Social Science Elective - Social Science General Elective Credits: 3 ³
Business Management Career Studies Certificate Completed
ACC 211 - Principles of Accounting I Credits: 3
MTH 130 - Fundamentals of Reasoning Credits: 3 ²
BUS 240 - Introduction to Business Law Credits: 3
BUS 121 - Business Mathematics I Credits: 3
MKT 275 - International Marketing Credits: 3 ⁴
MKT 284 - Social Media Marketing Credits: 3
ACC 212 - Principles of Accounting II Credits: 3
Humanities Elective - Humanities General Elective Credits: 3
BUS 214 - Compensation Management Credits: 3
FIN 215 - Financial Management Credits: 3
MKT 282 - Principles of E-Commerce Credits: 3

Total Pathway Credits: 65

Total Program Credits: 65

¹ Veterans may be awarded PED credit by providing a copy of their DD214 to the Office of Admissions and Records.
²MTH 154 or higher may be substituted for MTH 130 .
³The ECO 150 and Social Science Elective may be satisfied by taking ECO 201 and ECO 202 .

⁴BUS 280 may be substituted for MKT 275.