Mar 28, 2024  
2022-2023 Catalog 
    
2022-2023 Catalog [ARCHIVED CATALOG]

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MKT 282 - Principles of E-Commerce


Credits: 3

Studies on-line business strategies, and the hardware and software tools necessary for Internet commerce. Includes the identification of appropriate target segments, the development of product opportunities, pricing structures, distribution channels and execution of marketing strategies.

Lecture Hours per Week: Lecture 3 hours per week.



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